HP Korea (HP Development Company) is a global technology company offering a wide range of hardware products including printers, notebooks, desktops, and monitors. The company prioritizes sustainable impact, actively engaging in climate action, human rights protection, and bridging the digital divide. A core strength lies in its innovative AI-powered PC and workstation solutions, coupled with robust security features, specifically for business customers.HPKorea(HPDevelopmentCompany)isaglobaltechnologycompanyofferingawiderangeofhardwareproductsincludingprinters,notebooks,desktops,andmonitors.Thecompanyprioritizessustainableimpact,activelyengaginginclimateaction,humanrightsprotection,andbridgingthedigitaldivide.AcorestrengthliesinitsinnovativeAI-poweredPCandworkstationsolutions,coupledwithrobustsecurityfeatures,specificallyforbusinesscustomers.
Key Products/TechnologiesKeyProducts/Technologies
**Printers**: A diverse portfolio of home and business printers including LaserJet, Inkjet, OfficeJet, PageWide, and DesignJet series. A strong focus on developing the A3 office printing business, providing comprehensive and innovative solutions in the industry. User-friendly features such as HP Smart App, Apple AirPrint™, and Mopria™ certification are integral.**Printers**:AdiverseportfolioofhomeandbusinessprintersincludingLaserJet,Inkjet,OfficeJet,PageWide,andDesignJetseries.AstrongfocusondevelopingtheA3officeprintingbusiness,providingcomprehensiveandinnovativesolutionsintheindustry.User-friendlyfeaturessuchasHPSmartApp,AppleAirPrint™,andMopria™certificationareintegral.
**Notebooks and Desktops**: A lineup of business and professional PCs, including HP EliteBook, ProBook, ZBook, EliteDesk, and ProDesk series. Next-generation AI PCs (e.g., HP EliteBook 6 G2q Next Gen AI PC) offer up to 85 TOPS NPU AI performance and extended battery life. AI-optimized features like HP Smart Sense and AI Noise Reduction enhance the collaboration environment. Business notebooks undergo MIL-STD 810H military standard testing for robust durability in demanding environments.**NotebooksandDesktops**:AlineupofbusinessandprofessionalPCs,includingHPEliteBook,ProBook,ZBook,EliteDesk,andProDeskseries.Next-generationAIPCs(e.g.,HPEliteBook6G2qNextGenAIPC)offerupto85TOPSNPUAIperformanceandextendedbatterylife.AI-optimizedfeatureslikeHPSmartSenseandAINoiseReductionenhancethecollaborationenvironment.BusinessnotebooksundergoMIL-STD810Hmilitarystandardtestingforrobustdurabilityindemandingenvironments.
**Workstations**: The HP Z Workstation series, including models like Z4 G5, Z6 G5, and Z8 G5, provides a professional computing environment with powerful processors, high-speed memory, and high-end GPUs. HP AI Stations, optimized for AI and machine learning workloads, feature advanced cooling systems and large memory capacities. These solutions are essential for high-performance tasks such as rendering, simulation, and analysis.**Workstations**:TheHPZWorkstationseries,includingmodelslikeZ4G5,Z6G5,andZ8G5,providesaprofessionalcomputingenvironmentwithpowerfulprocessors,high-speedmemory,andhigh-endGPUs.HPAIStations,optimizedforAIandmachinelearningworkloads,featureadvancedcoolingsystemsandlargememorycapacities.Thesesolutionsareessentialforhigh-performancetaskssuchasrendering,simulation,andanalysis.
**Monitors**: Business and professional displays such as the HP Series 7 Pro Monitor and HP E27 G5 FHD Monitor. HP's user color recalibration function ensures professional-grade color accuracy throughout the monitor's lifespan. High-resolution 4K UHD, IPS panels, AI webcams, and integrated noise-canceling microphones support advanced video conferencing and demanding work environments.**Monitors**:BusinessandprofessionaldisplayssuchastheHPSeries7ProMonitorandHPE27G5FHDMonitor.HP'susercolorrecalibrationfunctionensuresprofessional-gradecoloraccuracythroughoutthemonitor'slifespan.High-resolution4KUHD,IPSpanels,AIwebcams,andintegratednoise-cancelingmicrophonessupportadvancedvideoconferencinganddemandingworkenvironments.
Core AdvantagesCoreAdvantages
**Sustainability Leadership**: Ambitious goals including net-zero emissions by 2040, 100% renewable energy for global operations by 2035, and a 30% reduction in product energy consumption by 2025. Enhanced environmental responsibility through the use of ocean-bound plastics and recycled materials, alongside the 'Design for Circularity' program.**SustainabilityLeadership**:Ambitiousgoalsincludingnet-zeroemissionsby2040,100%renewableenergyforglobaloperationsby2035,anda30%reductioninproductenergyconsumptionby2025.Enhancedenvironmentalresponsibilitythroughtheuseofocean-boundplasticsandrecycledmaterials,alongsidethe'DesignforCircularity'program.
**AI-Powered Technological Innovation**: Provision of innovative AI features such as on-device AI performance, AI Noise Reduction, and HP AI Companion through next-generation AI PCs and workstations. Optimized AI solutions for hybrid work environments, leading to improved productivity and collaboration capabilities.**AI-PoweredTechnologicalInnovation**:ProvisionofinnovativeAIfeaturessuchason-deviceAIperformance,AINoiseReduction,andHPAICompanionthroughnext-generationAIPCsandworkstations.OptimizedAIsolutionsforhybridworkenvironments,leadingtoimprovedproductivityandcollaborationcapabilities.
**Robust Security Solutions**: Strengthening endpoint security with HP Wolf Security for Business, offering zero-trust isolation, advanced antivirus protection, and data protection features. Minimization of IT management burden while providing maximum security coverage.**RobustSecuritySolutions**:StrengtheningendpointsecuritywithHPWolfSecurityforBusiness,offeringzero-trustisolation,advancedantivirusprotection,anddataprotectionfeatures.MinimizationofITmanagementburdenwhileprovidingmaximumsecuritycoverage.
**Extensive Product Portfolio and Market Share**: A broad range of B2B products including printers, PCs, monitors, and workstations. Maintenance of a high market share in the domestic workstation market (51% for desktops, 49% for notebooks as of Q4 2022). Leadership in the A4 printing sector and expansion into the A3 market following the acquisition of Samsung's printer business.**ExtensiveProductPortfolioandMarketShare**:AbroadrangeofB2Bproductsincludingprinters,PCs,monitors,andworkstations.Maintenanceofahighmarketshareinthedomesticworkstationmarket(51%fordesktops,49%fornotebooksasofQ42022).LeadershipintheA4printingsectorandexpansionintotheA3marketfollowingtheacquisitionofSamsung'sprinterbusiness.
**Customized Enterprise Solutions and Services**: Streamlined procurement processes for corporate customers through the HP2B (Business-to-Business Integration) program, offering integration with internal e-procurement systems, customized catalogs, pre-negotiated rates, and end-to-end purchasing control. Provision of IT services and solutions supporting the business growth of global enterprises like Carlsberg Group.**CustomizedEnterpriseSolutionsandServices**:StreamlinedprocurementprocessesforcorporatecustomersthroughtheHP2B(Business-to-BusinessIntegration)program,offeringintegrationwithinternale-procurementsystems,customizedcatalogs,pre-negotiatedrates,andend-to-endpurchasingcontrol.ProvisionofITservicesandsolutionssupportingthebusinessgrowthofglobalenterpriseslikeCarlsbergGroup.
Target IndustrieTargetIndustrie
Corporate and Enterprise Environments: PC, printer, and monitor solutions for general office tasks and supporting hybrid work models.CorporateandEnterpriseEnvironments:PC,printer,andmonitorsolutionsforgeneralofficetasksandsupportinghybridworkmodels.
Educational Institutions: Operation of the HP LIFE program and provision of hardware to bridge the digital divide and expand educational opportunities.EducationalInstitutions:OperationoftheHPLIFEprogramandprovisionofhardwaretobridgethedigitaldivideandexpandeducationalopportunities.
Creative and Technical Professionals: Workstations and professional monitors for high-performance computing needs such as 3D rendering, simulation, 4K video editing, and photo editing.CreativeandTechnicalProfessionals:Workstationsandprofessionalmonitorsforhigh-performancecomputingneedssuchas3Drendering,simulation,4Kvideoediting,andphotoediting.
Healthcare, Manufacturing, and Transportation: OEM supply of workstations for high-performance computing environments in specialized medical equipment, store management, broadcasting, and air traffic control solutions.Healthcare,Manufacturing,andTransportation:OEMsupplyofworkstationsforhigh-performancecomputingenvironmentsinspecializedmedicalequipment,storemanagement,broadcasting,andairtrafficcontrolsolutions.
Public R&D Institutions and Major Corporations: Application and utilization of 3D printing solutions.PublicR&DInstitutionsandMajorCorporations:Applicationandutilizationof3Dprintingsolutions.
Small and Medium Businesses (SMBs): Business PCs and printing solutions for enhancing productivity and efficient IT management.SmallandMediumBusinesses(SMBs):BusinessPCsandprintingsolutionsforenhancingproductivityandefficientITmanagement.
Major MarketsMajorMarkets
South Korea, Asia-Pacific region (26% share of workstation market)SouthKorea,Asia-Pacificregion(26%shareofworkstationmarket)
Certifications/PatentsCertifications/Patents
**Sustainability Awards and Recognition**: Recognized as one of Ethisphere's World's Most Ethical Companies for five consecutive years, along with accolades from Newsweek, Energy Star, CDP, Dow Jones Sustainability Index, and Seal Awards, acknowledging its commitment to sustainability.**SustainabilityAwardsandRecognition**:RecognizedasoneofEthisphere'sWorld'sMostEthicalCompaniesforfiveconsecutiveyears,alongwithaccoladesfromNewsweek,EnergyStar,CDP,DowJonesSustainabilityIndex,andSealAwards,acknowledgingitscommitmenttosustainability.
**Technological Strengths**: Enhanced AI performance through the NPU (Neural Processing Unit) in AI-powered PCs. Hardware-enforced security technologies via HP Wolf Security for Business. Professional-grade color accuracy achieved with DreamColor-class displays and HP user color recalibration features. Sustainable material utilization technology and the 'Design for Circularity' program for a circular economy.**TechnologicalStrengths**:EnhancedAIperformancethroughtheNPU(NeuralProcessingUnit)inAI-poweredPCs.Hardware-enforcedsecuritytechnologiesviaHPWolfSecurityforBusiness.Professional-gradecoloraccuracyachievedwithDreamColor-classdisplaysandHPusercolorrecalibrationfeatures.Sustainablematerialutilizationtechnologyandthe'DesignforCircularity'programforacirculareconomy.
**Standards and Certifications**: Durability assurance through MIL-STD 810H military standard testing for business notebooks. ISO 9001:2015 Quality Management System certification (indirectly mentioned, confirmed through an HP-related partner).**StandardsandCertifications**:DurabilityassurancethroughMIL-STD810Hmilitarystandardtestingforbusinessnotebooks.ISO9001:2015QualityManagementSystemcertification(indirectlymentioned,confirmedthroughanHP-relatedpartner).
Introduction
Location
83 Uisadang-daero, Yeongdeungpo District, Seoul, South Korea
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Information
83 Uisadang-daero, Yeongdeungpo District, Seoul, South Korea