AROOT Co., Ltd. is a specialized industrial mini printer company, represented by the 'SEWOO' brand, having pioneered the development and sale of receipt printers in Korea since its establishment in 2002. The company provides diverse printing solutions, including POS, mobile, label, and RFID printers, to over 200 clients in more than 80 countries worldwide. Recently, AROOT has expanded its business scope into next-generation power technology for AI data centers through its subsidiary Geonix. It has also completed the 'Forta' stablecoin payment infrastructure platform, marking an expansion into the digital finance sector.AROOTCo.,Ltd.isaspecializedindustrialminiprintercompany,representedbythe'SEWOO'brand,havingpioneeredthedevelopmentandsaleofreceiptprintersinKoreasinceitsestablishmentin2002.Thecompanyprovidesdiverseprintingsolutions,includingPOS,mobile,label,andRFIDprinters,toover200clientsinmorethan80countriesworldwide.Recently,AROOThasexpandeditsbusinessscopeintonext-generationpowertechnologyforAIdatacentersthroughitssubsidiaryGeonix.Ithasalsocompletedthe'Forta'stablecoinpaymentinfrastructureplatform,markinganexpansionintothedigitalfinancesector.
Key Products/TechnologiesKeyProducts/Technologies
The POS printer lineup includes various models of 3-inch and 2-inch Direct Thermal POS Printers (e.g., SLK-TS400, SLK-TL100, SLK-T42, SLK-TE25, SLK-TS200) and Dot Impact POS Printers (e.g., SLK-D30, SLK-D10). These printers feature fast printing speeds ranging from 200mm/sec to 250mm/sec and a resolution of 203 DPI.ThePOSprinterlineupincludesvariousmodelsof3-inchand2-inchDirectThermalPOSPrinters(e.g.,SLK-TS400,SLK-TL100,SLK-T42,SLK-TE25,SLK-TS200)andDotImpactPOSPrinters(e.g.,SLK-D30,SLK-D10).Theseprintersfeaturefastprintingspeedsrangingfrom200mm/secto250mm/secandaresolutionof203DPI.
The mobile printer range includes portable barcode and receipt printers like the LK-P400, LK-P300, and LK-P34L, offering print speeds from 100mm/sec to 127mm/sec and 203 DPI resolution. Connectivity options include USB, Wi-Fi, Bluetooth, and NFC.ThemobileprinterrangeincludesportablebarcodeandreceiptprintersliketheLK-P400,LK-P300,andLK-P34L,offeringprintspeedsfrom100mm/secto127mm/secand203DPIresolution.ConnectivityoptionsincludeUSB,Wi-Fi,Bluetooth,andNFC.
Development of label printers and RFID printers strengthens the company's technological leadership in industrial printing solutions. Products incorporate user-friendly features such as ESC/POS compatibility, drop-in paper loading, auto cutter, and support for QR Code and PDF417 2D barcode printing.DevelopmentoflabelprintersandRFIDprintersstrengthensthecompany'stechnologicalleadershipinindustrialprintingsolutions.Productsincorporateuser-friendlyfeaturessuchasESC/POScompatibility,drop-inpaperloading,autocutter,andsupportforQRCodeandPDF4172Dbarcodeprinting.
Through its subsidiary Geonix, the company holds a patent for an 'Object-Oriented DSP Applied High-Efficiency UPS System and Control Method' optimized for AI data centers. This technology encompasses high-speed switching control based on SiC MOSFET, DSP-based PID control, an object-oriented control software architecture, and distributed control utilizing high-speed communication functions.ThroughitssubsidiaryGeonix,thecompanyholdsapatentforan'Object-OrientedDSPAppliedHigh-EfficiencyUPSSystemandControlMethod'optimizedforAIdatacenters.Thistechnologyencompasseshigh-speedswitchingcontrolbasedonSiCMOSFET,DSP-basedPIDcontrol,anobject-orientedcontrolsoftwarearchitecture,anddistributedcontrolutilizinghigh-speedcommunicationfunctions.
AROOT is also pursuing business expansion into the next-generation core technology of NV (Nitrogen-Vacancy) quantum sensors.AROOTisalsopursuingbusinessexpansionintothenext-generationcoretechnologyofNV(Nitrogen-Vacancy)quantumsensors.
The company has completed the 'Forta' stablecoin payment infrastructure platform and successfully verified its interoperability with the global card payment network VISA. This platform is a blockchain-based open financial infrastructure system integrating Fireblocks' MPC-based key management, Chainalysis' Know Your Transaction (KYT) solution, and Sumsub's Know Your Customer (KYC)/Know Your Business (KYB) solutions.Thecompanyhascompletedthe'Forta'stablecoinpaymentinfrastructureplatformandsuccessfullyverifieditsinteroperabilitywiththeglobalcardpaymentnetworkVISA.Thisplatformisablockchain-basedopenfinancialinfrastructuresystemintegratingFireblocks'MPC-basedkeymanagement,Chainalysis'KnowYourTransaction(KYT)solution,andSumsub'sKnowYourCustomer(KYC)/KnowYourBusiness(KYB)solutions.
Core AdvantagesCoreAdvantages
Pioneering status in the mini printer market through the development and sale of the first receipt printer in Korea. Continuous investment in R&D since its establishment in 2002, demonstrating technological excellence.PioneeringstatusintheminiprintermarketthroughthedevelopmentandsaleofthefirstreceiptprinterinKorea.ContinuousinvestmentinR&Dsinceitsestablishmentin2002,demonstratingtechnologicalexcellence.
Extensive global network and export capabilities, supplying products to over 200 clients in more than 80 countries worldwide. Active presence in key markets such as Germany, France, the United Kingdom, the USA, and Taiwan.Extensiveglobalnetworkandexportcapabilities,supplyingproductstoover200clientsinmorethan80countriesworldwide.ActivepresenceinkeymarketssuchasGermany,France,theUnitedKingdom,theUSA,andTaiwan.
Diversified product portfolio including POS, mobile, label, and RFID printers, along with printer mechanism technology. Strong competitiveness, particularly in the mobile printer sector.DiversifiedproductportfolioincludingPOS,mobile,label,andRFIDprinters,alongwithprintermechanismtechnology.Strongcompetitiveness,particularlyinthemobileprintersector.
Securing new growth engines through the development of next-generation UPS technology for AI data centers and the 'Forta' stablecoin payment infrastructure platform. Successful business diversification beyond traditional printer operations into power solutions and digital finance.Securingnewgrowthenginesthroughthedevelopmentofnext-generationUPStechnologyforAIdatacentersandthe'Forta'stablecoinpaymentinfrastructureplatform.Successfulbusinessdiversificationbeyondtraditionalprinteroperationsintopowersolutionsanddigitalfinance.
Commitment to customer satisfaction through a customer-centric management philosophy and the provision of high-quality products. Product designs prioritize user convenience, including features like drop-in paper loading, compact design, and ESC/POS compatibility.Commitmenttocustomersatisfactionthroughacustomer-centricmanagementphilosophyandtheprovisionofhigh-qualityproducts.Productdesignsprioritizeuserconvenience,includingfeatureslikedrop-inpaperloading,compactdesign,andESC/POScompatibility.
Recognition as an innovative small and medium-sized enterprise (Innobiz) and numerous awards from government bodies, including the Prime Minister's Commendation.Recognitionasaninnovativesmallandmedium-sizedenterprise(Innobiz)andnumerousawardsfromgovernmentbodies,includingthePrimeMinister'sCommendation.
Target IndustrieTargetIndustrie
Retail industry: Receipt issuance and payment systems using POS printers.Retailindustry:ReceiptissuanceandpaymentsystemsusingPOSprinters.
Hospitality and Food Service industries: Receipt and ticket issuance in hotels, restaurants, and similar establishments.HospitalityandFoodServiceindustries:Receiptandticketissuanceinhotels,restaurants,andsimilarestablishments.
Transportation and Logistics industry: Printing waybills, delivery receipts, baggage labels, and tickets in warehouses, logistics centers, railway stations, and airports.TransportationandLogisticsindustry:Printingwaybills,deliveryreceipts,baggagelabels,andticketsinwarehouses,logisticscenters,railwaystations,andairports.
Healthcare industry: Various label and receipt issuance in hospitals and medical institutions.Healthcareindustry:Variouslabelandreceiptissuanceinhospitalsandmedicalinstitutions.
Manufacturing industry: Printing invoices, inventory management labels, product information labels, packaging labels, and component tags in factories and production sites.Manufacturingindustry:Printinginvoices,inventorymanagementlabels,productinformationlabels,packaginglabels,andcomponenttagsinfactoriesandproductionsites.
Public sector: Issuance of parking/traffic violation receipts and book location tags in public institutions, police stations, military facilities, and libraries.Publicsector:Issuanceofparking/trafficviolationreceiptsandbooklocationtagsinpublicinstitutions,policestations,militaryfacilities,andlibraries.
Field services: Utilization of mobile printers for parking management, delivery-related industries, and sticker output.Fieldservices:Utilizationofmobileprintersforparkingmanagement,delivery-relatedindustries,andstickeroutput.
AI Data Centers: Provision of power solutions through its subsidiary Geonix's UPS systems.AIDataCenters:ProvisionofpowersolutionsthroughitssubsidiaryGeonix'sUPSsystems.
Digital Finance: Cross-border finance, payment, and settlement services via the 'Forta' stablecoin payment infrastructure platform.DigitalFinance:Cross-borderfinance,payment,andsettlementservicesviathe'Forta'stablecoinpaymentinfrastructureplatform.
Major MarketsMajorMarkets
South Korea, Taiwan, ChinaSouthKorea,Taiwan,China
Germany, France, United KingdomGermany,France,UnitedKingdom
Patent registration for 'Object-Oriented DSP Applied High-Efficiency UPS System and Control Method' by its subsidiary Geonix.Patentregistrationfor'Object-OrientedDSPAppliedHigh-EfficiencyUPSSystemandControlMethod'byitssubsidiaryGeonix.
Holds ISO 9001 and ISO 14001 quality/environmental management system certifications (expiration date November 14, 2025).HoldsISO9001andISO14001quality/environmentalmanagementsystemcertifications(expirationdateNovember14,2025).
Acquisition of Innobiz (Innovative Small and Medium Business) certification.AcquisitionofInnobiz(InnovativeSmallandMediumBusiness)certification.
Numerous awards, including the 2014 ICT Innovation Minister of Future Science, ICT and Future Planning Award, 2011 Prime Minister's Commendation, 2010 Ministry of Knowledge Economy Commendation, and 2009 Ministry of Public Administration and Security Commendation.Numerousawards,includingthe2014ICTInnovationMinisterofFutureScience,ICTandFuturePlanningAward,2011PrimeMinister'sCommendation,2010MinistryofKnowledgeEconomyCommendation,and2009MinistryofPublicAdministrationandSecurityCommendation.
Compliance with FCC (USA) and IC (Canada) radio frequency radiation exposure regulations.CompliancewithFCC(USA)andIC(Canada)radiofrequencyradiationexposureregulations.